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Top Web Design Tips that Sell
2012 ushered in a lot of changes in the web design landscape. People invested in different kinds of software. Some said that flash was here to stay. Steve Jobs said otherwise. Now that we’re done with the first quarter of the year, we can safely say that Flash is no longer a part of the web design landscape. Adios, says a lot of developers and web owners. After all, it doesn’t sell. Here we’ve compiled a nifty list of web design trends that are surely not just fads. Why can we say that? Well, it’s because these “trends” are not just about aesthetic appeal but about functionality as well.
Masonry Is In
Masonry grid, that is. Masonry grid, masonry style layout…a lot of names for one design trend that’s slowly picking up steam. It started with photography blogs but now a lot of websites are using this kind of layout to attract guests. It’s a great layout to squeeze in lots of content and is very different from last year’s trend of white-space centered websites. This kind of layout is the opposite of minimalist and is the perfect cure for those who are tired of minimalist website designs. The masonry layouts were more or less popularized by microblogs like Tumblr and let’s not forget the king of masonry grid, the ever-interesting Pinterest. Some websites use the masonry layout even for blocks of texts, which make for pretty interesting-looking websites that arguably look like they have more in store for the client than its minimalist counterpart. But then again, this could only work when coupled with the right typography and color scheme.
More Than Just Creative Content
Web design, after the building blocks of functional & aesthetic appeal, is basically about content creation. Web design will now steer clear of keyword-dense content and focus on quality content. We will see an onslaught of websites that function based on its content. There will be an increase in actual, non-spam written articles coupled with images or illustration. It’s as if we’re back to liking human craftsmanship again. We welcome back the writers (and say goodbye to article spinners) and the illustrators with their pencils and watercolors. As Etsy and Pinterest is currently showing, traditional arts and crafts are back and in demand. As people get smarter online, it’s getting easier to detect spam-filled websites from a mile away. So if a website wants to make a sale, they need to invest actual, human-driven effort.
And not to mention that “spammy” websites are no longer Google friendly. So even if you’re thinking of just buying an old domain that used to contain spam sites and decide that you’d want to clean it up and rebuild, think again! After all, quality content is easier to create with a blank slate in mind.
No Longer the Apple of the Public’s Eye
Most websites either look good on a normal desktop/laptop or an iPad. However, thanks to the increase in tablets and other Wi-Fi-capable devices, web developers and designers are no longer just designing websites with apple devices or traditional computers in store. Although we’re still a few years far from microwaves and oven toasters that can easily replace a good old iPad, web developers and designers are now looking into designing websites that would look good on any platform. This is called responsive web design. Google’s Nexus 7 (and 10) is the black horse of the tablet race but a lot of handheld devices are slowly catching up to Apple products. With Samsung recently releasing a new tablet in the market and Google planning to unveil another Nexus this year, websites that look good on any device are undoubtedly going to sell more than websites that only look good on particular platforms.
However, responsive web design does have its downsides. Although a website might look great in different devices, it could render the remainder of the website unfriendly to users.
Jack-of-All-Trades (with a Master’s Degree in Everything)
The future of web design rests in the capable hands of the web designer with a bit of coding know-how. As more and more people clamor for responsive web design, website owners are now looking to web designers who know their share of codes. After all, a web designer who also knows his or her codes can easily create responsive content. A web design agency is usually the easier solution to this kind of dilemma as they have all the people and tools necessary to help your website keep up with the trends and ultimately, to increase sales.
Author Bio. Roger Pahuriray is an SEO Specialist who’s had extensive experience in the Outreach Program. The articles he posts will surely be informative and comprehensive especially for individuals who are looking to increase their understanding of the internet and its function in the present market. As an SEO Specialist for PinAgency.com, he works full-time catering to an impressive pool of clients like CasaNuevoVida.Com, SweetSweat.Com, PrintAndMail4U.Com and Aretedi.Com among many others.